Why choose marketing as a career?
If you have a flair for creativity, you have often deliberated choosing an innovative career, for you don’t want to be stuck in the monotonous routine job, with no release of creative expression. You want to exercise innovation and creativity in what you do. If you too feel the same, look no further, read on to know why marketing might just be the right field for you.
Today, marketing is a booming industry. It holds a promise of growth and creativity. Marketing career is believed to spark one’s creative side. It is the perfect industry for you if you are looking to exercise your resourcefulness and simultaneously put your analytical and communication skills to good use. The industry is diverse in all its senses. Whatever your skill set might be, there’s always a job to suit yourself in. Marketing is a field for imaginative and self-driven individuals.
So, first of all, What is Marketing all about?
Marketing is identifying the demands of the customer and the market for any product or services offered. The job for marketing individuals is to exercise their vision and come up with effective strategies in order to convince the buyers to purchase that particular product or service you are marketing for.
- Diverse Scope of the Industry
Marketing is a diverse profession. It includes a variety of things and roles. Some of the scopes of marketing includes social media, email marketing, blogs, affiliate marketing, advertising and many more. Choosing marketing as a career will not only give a major boost to your creativity but also improve your skillset. From doing research, making strategies, implementing it and analyzing the effect, a marketer gets to do it all. The development of various skills will help in your growth both professionally as well as personally. Digital Marketing is emerging as a new marketing frontier. Content Marketing and Social Media Marketing are also emerging as a booming industry in the field.
To know more about the types of marketing, click here
Diversity in terms of the working staff is also a plus point for this profession as the inclusion of all people with the same respect is a major boost to the reputation of any brand. The variety of people employed also brings a factor of relatability through representation. People who can easily identify themselves with the representatives of a business are more loyal to it.
2. Developing social connections
At the very core of its concept, marketing is all about delivering a message to the right public by understanding their needs and means to reach out to them. As a marketer, you are required to constantly communicate with people and develop connections with them. Marketing requires you to find ways to engage with your audience. You need to put yourself in someone else’s shoes and think from their perspective, how they feel and think.
Marketing is about connecting to people. The tasks and projects too require you to work in a dedicated team. Being a people person can really help with the workflow and also nurture creative ideas in a team for the growth of the organization. If being social and collaborating with others is your thing, marketing is the best field for you.
3. Great opportunities and fast growth
For the progression of your career, marketing is a great choice. The field provides you with a chance to learn and experiment. The industry yields long term opportunities for you if you are just willing to invest your interest and hard work in it. With the right passion and drive, you might find yourself with multiple options of opportunities at your hand.
Marketers can work either on the agency side or on the client one. On the client-side, you have to work with the marketing department of the company, public sector department and even non-profit organizations. From the agency side, you work to provide the content for marketing and advertising of the business. With the right diligence and engagement towards the tasks, you will be able to succeed.
4. Creative industry
The message to be delivered to the audience needs to constantly be refreshed, transformed and updated to reach the right people and appeal to them among the constantly increasing noise of the competition. It helps you think out of box ideas, adapt and perform efficiently with innovation. There are few jobs out there that exercise creativity as the marketing industry does.
Creativity can be used and applied in all fields of marketing in a variety of ways. From developing the marketing strategies in a bigger picture to analyzing certain projects and working out their details, innovation and out of box thinking goes a long way in determining the success of your campaigns.
5. A chance to explore yourself
Choosing marketing as a career will give a boost to your career. Your thinking power will be constantly challenged and your innovative drive will be at its highest level. You will become very capable of not only handling and managing various complex tasks but also acing them.
Marketing gives you a platform to explore your creative side and to tap on your hidden potential. It helps you to challenge yourself and provide you with a chance to improve with each new project, with each new day.
6. Vital to all industries
Marketing is used by each and every business to reach out to their audiences. Both the commercial and public sector require marketing tactics. Application of the right strategies is a key factor to drive the growth and success of all businesses. Some of the industries in which marketers can work and apply their expertise are:
- Market Research
- Retail
- Advertising & PR
- Non-Profit
- Internal Marketing
- Brand Management
and much more
The marketing industry offers lots of amazing job opportunities for people in the field. With just the right amount of passion, a will to learn & grow, and creative insights, one can make their place in the field and build a strong career.
Want to know more about marketing and making a career out of it? Read more here.
